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Keynote Speakers

 Mark Bauerlein

Professor Mark Bauerlein, Emory University

Mark Bauerlein is Professor of English at Emory University, where he has taught since 1989 except for serving as director of the Office of Research and Analysis at the National Endowment for the Arts (2004-05).  His books include Literary Criticism: An Autopsy (1887), The Pragmatic Mind: Explorations in the Psychology of Belief (1997), Negrophobia: A Race Riot in Atlanta, 1906 (2001), and The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopadizes Our Future (2008).  His scholarly essays have appeared in  PMLA, Yale Review, Partisan Review, Wilson Quarterly, and Philosophy and Literature, and his commentaries and reviews have appeared in Wall Street Journal, Washington  Post, TLS, The Weekly Standard,, Chronicle of Higher Education, and elsewhere.  He has been interviewed on CBS News, NPR, BBC's World Today, Good Morning America, CNN, and many other shows.

The title of Professor Bauerlein's talk is : "The Real Revolution of Web 2.0."

Abstract: "There is much talk about the revolutionary impact of the Digital Age, most of it emphasizing empowered individuals, open societies, global communication, government transparency, accelerated lifestyles, and new forms of textuality.  But there is another radical thrust of digital technology that may, in fact, have more powerful consequences for contemporary life than the more publicized effects.  It is a sweeping and novel alteration in the social lives of teenagers.  Teenagers today lead 'hyper-social lives,' as one researcher has put it, immersed in social contact as never before.  They are always with one another, as the  numbers show--on average, 3500 text messages and 250 cell phone calls per month--and their social reach extends into the formerly secluded spaces of the bedroom and the back seat of parents' car on Interstate 70.  This nonstop peer-to-peer exchange has never existed before, and we don't know yet what it means for the future.  My talk will lay out the background of this trend and outline the dangers it poses."


Susan C. Herring

Professor Susan C. Herring, Indiana University 

Susan Herring is Professor of Information Science and Linguistics at Indiana University Bloomington, and Editor-Elect of the Journal of Computer-Mediated Communication Trained in linguistics at the University of California at Berkeley, she was one of the first scholars to apply linguistic methods of analysis to computer-mediated communication on the Internet. Over the past decade, she has consolidated these methods into an approach known as Computer-Mediated Discourse Analysis, which she has used to analyze such phenomena as gender styles, (im)politeness, (in)formality, (in)coherence, and change over time in Internet discussion groups. More recently, she has developed methods for the analysis of multimedia communication on the World Wide Web and in graphical chat systems. Currently, she directs the BROG (Blog Research on Genre) project at Indiana University, and has begun studying the language of wikis. Her publications on CMC and CMDA include numerous scholarly articles and four edited collections: Computer-Mediated Communication: Linguistic, Social and Cross-Cultural Perspectives (Benjamins, 1996), Computer-Mediated Discourse Analysis (EJC, 1997), The Multilingual Internet: Language, Culture and Communication in Instant Messaging, E-mail and Chat (JCMC, 2003, with Brenda Danet), and Computer-Mediated Conversation (Hampton, in press).

The title of Professor Herring's talk is:  "Teaching about social media through social media"


Sydney Eve Matrix

Professor Sidneyeve Matrix, Queen’s University

Professor Matrix Sidneyeve Matrix is Queen’s National Scholar and Associate Professor in the Department of Media and Film at Queen’s University. She teaches courses in mass communications, marketing, digital and social media for undergrads, and in the Queen’s School of Business Executive Development Centre and for Rutgers University Center for Management Development.  She is an Educator in Residence at The Centre for Teaching and Learning at Queen’s, and the recipient of the OUSA Award for Excellence in Teaching at Queen’s University, by the Alma Mater Society and the Ontario Undergraduate Student Alliance.  Sidneyeve has a Masters degree from The University of Western Ontario, a graduate certificate from Syracuse University, and a PhD from The University of Minnesota. She is an Associate Editor (social media) of The Journal of Professional Communications and on the editorial boards of The International Journal of Interactive Multimedia and The Canadian Journal of Popular Culture.

Sidneyeve also works as a social media developer helping brands increase their digital IQ, at MatrixMediaFX. She sits on Marketing magazine’s Editorial Advisory Board. She is a regular digital trends analyst for national media outlets, including CBC News and CBC Radio, CTVGlobeMedia, The Canadian Press, Sun Media, CanWest Global, and many regional newspapers and radio broadcasts. Her educational technology initiatives and research have been featured in University Affairs Magazine, Macleans Magazine, Yahoo!,,, The Toronto Star, The Globe and Mail, and elsewhere.

The title of Professor Matrix's talk is: "Social and Mobile Technology for Next Generation Teaching and Learning"

Abstract: This presentation will feature the most effective mobile and social teaching strategies designed to increase learners' engagement-most especially the twenty-somethings who have grown up as the Facebook generation. We'll look at examples of social media innovation from Canadian and American college and university classroom initiatives, emphasizing digital literacy and responsible cybercitizenship.